Our solution to a new Vision, Purpose & Strategy

What do we understand by  vision? A vision is the picture, whereas purpose refers to the feeling that everyone from the CEO to the office cleaner has a contribution to make and then the strategy translates this into “what, who and why.


  • Vision is a destination – a fixed point to which we focus all effort. Strategy is a route – an adaptable path to get us all where we want to go. ”Simon Sinek”
  • A vision without a strategy remains an illusion ”Lee Bolman”
  • Strategy is 80% mindset and 20% doing
  • 72% of employees do not fully understand their company’s strategy

See a new Vision, Purpose & Strategyas an opportunity:

  • To gain a comprehensive overview of current market challenges
  • To create a long-term, sustainable future for your organisation
  • To interact at all management levels to define and roll out the strategy
  • To formulate the strategy in terms which every member of the workplace
  • To determine KPI’s and how to measure progress on them

We have often observed these issues in the context of Vision, Purpose & Strategy:

  • You need to adapt your long-term strategy to a changed market situation
  • You need to communicate your strategy to your workforce
  • Your managers need to be involved in the strategic definition process, so they can relay the outcome to their teams
  • You need to map out the implications of not adapting the corporate strategy

Related success stories

Internal communication as a driver of motivation at Luxair

The story of a company that Increased the Engagement and Performance of its employees

Revising the strategic alignment and ambitions of a Marketing and Communications department in line with government strategy

From Vision to Realisation: How this institution aligned its strategy to achieve its Objectives

Optimising the workplace strategy: Improving efficiency and employee satisfaction

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