Articles

The Indelible Marker: Stained leadership risks fewer talent referrals

Leadership is crucial for a trustworthy and efficient employer branding. It holds an indelible marker in its hands and every action management takes marks the tone. A less favourable/thoughtful move can leave a long-term ugly stain, jeopardizing talent attraction, employee experience and customer care even the survival of the business.

Interview with Steff Neukam, Managing Partner at Bloom GmbH München

In April 2021, MindForest organised jointly with the German Agency Bloom GmbH, a series of two webinars on the topic "From a Perfect Image to a Competitive Edge - How Employer Branding and Culture can Drive Your Business Forward", dedicated to understanding the strong connection between employer branding and corporate culture. MindForest met with Steff Neukam, Managing Partner of Bloom, to discuss the added value of the Agency joining the MF Alliance to fully and truly address this topic for clients.

[28/04/2021] From a Perfect Image to a Competitive Edge

From a Perfect Image to a Competitive Edge - How Employer Branding and Culture can Drive Your Business Forward. Attend this webinar by MindForest and its partner, BLOOM, on April 28th, 2021 at 9:00 AM, and learn how employer branding can support your corporate goals, the role of culture, why you should observe and change both simultaneously, how to avoid the potential risks of employer branding...

[20/04/2021] Vom Perfekten Image zum Wettbewerbsvorteil

Vom Perfekten Image zum Wettbewerbsvorteil - Wie Employer Branding und Kultur Ihr Unternehmen voranbringen. Nehmen Sie an diesem Webinar von MindForest und seinem Partner BLOOM am 20. April 2021 von 16-17 Uhr, teil und erfahren Sie, wie Employer Branding Ihre Unternehmensziele unterstützen kann, welche Rolle die Kultur dabei spielt, warum man beides gemeinsam betrachten und verändern sollte, wie man potenzielle Risiken des Employer Branding vermeidet...
Titanic MindForest

What Titanic can teach us about employer branding and company culture

When looking at attracting and engaging new talents to your company your employer brand plays a crucial role. Nonetheless while the employer brand functions as an external window of your company, it needs to reflect the true internal culture in order to be appropriate and trustworthy. So, what exactly is the relation between the two and why is it so important that they are aligned?