Articles

Interview with Steff Neukam, Managing Partner at Bloom GmbH München

In April 2021, MindForest organised jointly with the German Agency Bloom GmbH, a series of two webinars on the topic "From a Perfect Image to a Competitive Edge - How Employer Branding and Culture can Drive Your Business Forward", dedicated to understanding the strong connection between employer branding and corporate culture. MindForest met with Steff Neukam, Managing Partner of Bloom, to discuss the added value of the Agency joining the MF Alliance to fully and truly address this topic for clients.

[28/04/2021] From a Perfect Image to a Competitive Edge

From a Perfect Image to a Competitive Edge - How Employer Branding and Culture can Drive Your Business Forward. Attend this webinar by MindForest and its partner, BLOOM, on April 28th, 2021 at 9:00 AM, and learn how employer branding can support your corporate goals, the role of culture, why you should observe and change both simultaneously, how to avoid the potential risks of employer branding...

[20/04/2021] Vom Perfekten Image zum Wettbewerbsvorteil

Vom Perfekten Image zum Wettbewerbsvorteil - Wie Employer Branding und Kultur Ihr Unternehmen voranbringen. Nehmen Sie an diesem Webinar von MindForest und seinem Partner BLOOM am 20. April 2021 von 16-17 Uhr, teil und erfahren Sie, wie Employer Branding Ihre Unternehmensziele unterstützen kann, welche Rolle die Kultur dabei spielt, warum man beides gemeinsam betrachten und verändern sollte, wie man potenzielle Risiken des Employer Branding vermeidet...
Titanic MindForest

What Titanic can teach us about employer branding and company culture

When looking at attracting and engaging new talents to your company your employer brand plays a crucial role. Nonetheless while the employer brand functions as an external window of your company, it needs to reflect the true internal culture in order to be appropriate and trustworthy. So, what exactly is the relation between the two and why is it so important that they are aligned?
cora-value-passion

Les valeurs d’entreprise, simple convention ou réelle valeur ajoutée?

Avez-vous l’impression que les valeurs affichées par votre société ne résonnent pas avec sa réalité stratégique et/ou opérationnelle ? Ces valeurs sont-elles définies ? Vous arrive-t-il de vous demander pourquoi votre organisation devrait consacrer des ressources à identifier des valeurs ? Nous vous invitons dans cet article à la réflexion, que vos valeurs d’entreprise soient déjà définies ou non, et vous proposerons en fin d’article un petit exercice pour évaluer votre situation actuelle, trouver de nouvelles sources d’inspiration et, pourquoi pas, améliorer vos acquis.
csr-peformance-mindforest-luxembourg

How can a CSR strategy improve performance?

Nowadays everyone is familiar with the concept of a CSR strategy, but in the same way everyone has their own interpretation of what exactly this entails. Of course, much depends on the context, a private citizen will perhaps be more interested in supporting a local shop selling unpacked goods, whereas an employee may look towards the cost-saving potential of reducing energy consumption. Both aspects are completely aligned to a CSR strategy, which underlines the need to take a step back and appraise what is appropriate to your context.

Digital Workplace Culture – The Future is Now!

Are you envisioning to go digital with your company? Then you have probably set up a transformation strategy and have it planned through. Well done! Yet have you also taken your current organisational culture into consideration? If not, then your transition towards a digital future will most probably be in danger. Did you know that a recent McKinsey (2016) study has shown that the biggest hurdle companies have to face when going digital is actually their own culture?