Articles

communication-interne-changement

Les 5 rôles de la communication interne dans la conduite du changement

Rôle n°1 de la Communication interne : ne pas faire échouer le projet - Encore trop nombreux sont nos clients qui nous contactent quelques semaines à peine avant le lancement d’un projet structurant pour leur entreprise. C’est le propre de ce type de projet, tellement prenant et multifacettes : souvent le côté technique l’emporte sur le côté humain. Faisons-en sorte d’infléchir le chiffre de McKinsey qui estime un taux d’échec de 70% des objectifs de transformation des entreprises. Et la communication interne est un facteur de succès qu’il est indispensable d’actionner dans ce but.
MindForest_digital_badges_improve_business_performance

How digital badges can improve business performance

Digital badges have gained increasing recognition as micro credentials and pedagogical tools over the last decade. They serve as a practical way to engage with employees and recognise accomplishment as part of an online program and they can also be useful in creating awareness among colleagues, potential employers or managers of new professional skill sets or achievements. In our previous article published a few weeks ago, we already talked about how digital badges changed the logic of the certification process, both in an educational context and in professional organisations. Now we would like to talk more about how digital badges can be applied to improve business performance. How can they contribute to improving business performance and how they can change employees’ behaviour?
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Digital Badges: why they are important for engagement?

Originally badges were a heraldic symbol worn by knights to denote the completion of a pilgrimage or as a mark of political allegiance. The badge has long been associated with displays of rank and achievement and, more recently, with advertising, branding and visual identification. A Digital Badge serves both as recognition of learning or achievement and digital proof of that accomplishment.

Information Overload or Filter Failure?

While remote work wasn’t a completely new phenomena, according to STATEC 20% already worked partially remotely in Luxembourg in 2018. Nonetheless, digital interconnectedness made it possible for most people to make the switch to home office from one week to the other when the pandemic hit. The same digital blessings that made this possible, have also highlighted certain digital challenges when it comes to navigating a hyperconnected world.

[09/12/20] Webinar BrainBreakfast : Remote Working: Quid the Impact on Hyperconnectivity?

MindForest is delighted to invite you to its virtual BrainBreakfast "Remote Working: Quid the Impact on Hyperconnectivity?", which will take place on 9th December 2020 from 9:00 to 10:00 online !

[28/10/20] Cybersecurity Week 2020: Webinar with POST: Cybersecurity: What about the Human Factor?

In partnership with POST and EBRC, MindForest is delighted to invite you to its virtual  "Cybersecurity: What about the Human Factor?", which will take place during the Cybersecurity Week 2020 on 28th October 2020 from 2 pm to 3 pm online !

La communication visuelle dans la conduite du changement

Tout se monnaye. En particulier la rareté. C’est le cas de l’attention consacrée à l’information. Or, l’un des enjeux de la conduite du changement implique la bonne compréhension des enjeux, de la raison d’être du projet de Change et ses modalités. Comment faire vivre ce changement en captant les 12 minutes de temps d’attention* que vos équipes peuvent accorder à votre organisation ? Votre arme fatale : la communication visuelle.

When did the way we communicate change?

Several months ago, when companies were thrust into lockdown at relatively short notice there was just enough time to get equipment sorted. Then the next important challenge to tackle was to ensure that everyone had access to some form of central data base, once these considerations had been taken into account, everyone concentrated on “getting the job done”. As no one knew how long this would continue for, there did not seem to be any need to start (re)defining communication strategies. As a result, many companies experienced the rise of usage of a multitude of communication channels both internally and externally. At internal level, staff resorted to methods they already knew, for example by creating WhatsApp groups, Slack channels or even in some cases Facebook groups. They needed to find a quick, efficient way of keeping in touch with colleagues. At an external level, some companies were sufficiently agile to be able to adapt to virtual methods, quickly setting up webinars to stay in touch with their client base and publishing online newsletters to share expertise and maintain interest in their products and services. Others were not able to follow suit, as their staff or internal structures were quite simply not able to adapt so quickly – and anyway “it would only be temporary…. soon everything will be back to normal”…. Several months later, most of us are still not able to attribute a clear definition to what is “normal”, but we have all come to appreciate that it definitely is not the same as it used to be. There is much talk about the “new normal” and this needs to be taken into account with respect to communication, just as is the case for personnel questions and company strategy.

How is Your Team Coping with the Challenge of the Crisis?

“Be prepared” is the well-known motto of the scout movement, in actual fact most of us like to prepare ourselves for what is in store, it is an automatic mechanism to cope with a specific situation. However, when a crisis like Covid-19 strikes it is virtually impossible to prepare oneself, there is no comparable “data” to process, which of course causes a feeling of great uncertainty in addition to the wide range of health issues and economic worries already being experienced. The need to get one’s bearings becomes even greater and so the spiral turns and anxiety increases. There are several potential sources of reassurance ranging from the family, to the work environment, some people even turn to social media or expert advice. No matter the choice of source, it must be able to “deliver”, as otherwise the situation may become even more serious.

Presenting online? Engage Your Audience!

March 2020: From one day to the next millions of employees, managers and company owners have been progressively thrown into the world of virtual communication: online meetings, online presentations, webinars, virtual breakfasts and happy hours. There are a wide variety to choose from.  Applications allowing online video interaction such as Zoom.us, Webex and Livestorm  have suddenly been flooded with registration requests while their stock value has soared to new records. As an example, Zoom.us stock value has practically doubled in the last 3 months.