ABOUT THE CLIENT

Firmly rooted in Luxembourg and the Greater Region, LuxairGroup encompasses four aeronautical activities. Luxair Luxembourg Airlines, which is best known to the public, is Luxembourg’s national airline, offering regular air connections to the major European cities, business centres and international hubs, and caters for both business and leisure passengers.

THE CONTEXT

With a need for clearer communication, greater cohesion and the avoidance of silo-based working, the Luxembourg airline company has been feeling the need to improve its internal communication for some years now. In its quest for better information and improved collaboration between staff, the airline chose MindForest to help it revitalise its internal communications.

MINDFOREST'S MISSION

MindForest was asked to support the project in terms of communication in order to :

Identify

areas for improvement and weaknesses in the current communication system

Define

a communications strategy

Improve

existing channels and propose new media adapted to the company's situation

TOOLS, METHODS & ACTIONS

Facilitation and workshops to gather feedback

Implementation of a communications strategy, and close collaboration with the communications department

Creation of a network of ambassadors to act as relays in the field, taking the temperature and ensuring that messages are well received.

THE PROJECT OUTCOME

Employees reassured and listened to

because they were able to give their feedback during the workshops and actions were implemented on the basis of their comments.

A collaborative approach

thanks to the network of Ambassadors

Improvements to the intranet

to improve the flow of information

Innovative and effective communication media

creation of a magazine on company life to encourage support, introduction of a dedicated communication platform to complement the intranet, which offers direct access to company news, photo galleries, articles and videos, thus reflecting the life of the company and its employees.

Multiple communication channels for a variety of players

there are information points, and also display points throughout the company.

THE MAIN SUCCESS FACTORS

A PARTICIPATIVE APPROACH

to get everyone involved

EMPLOYEES VOLUNTEERING

to take part in the workshops and drive the discussions forward

A NETWORK OF AMBASSADORS

to act as feedback and information relays

The next success story is yours!

Would you like to improve communication within your company?

Internal communication as a driver of motivation at Luxair