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Case study

From Vision to Realisation: How this institution aligned its strategy to achieve its Objectives

CLIENT

Anonymous

AREAS OF EXPERTISE

Activation & adoption

PROJECT DURATION

2018
Table of Contents

ABOUT THE CLIENT

Created in the 2000s, this institution’s mission is to promote corporate social responsibility (CSR) among national companies, so that they contribute to sustainable development while improving their competitiveness and image.

THE CONTEXT

  • The client strategy definition mission follows on from the results of a previous mission in 2019, the aim of which was to carry out an analysis of the client experience and take stock of the current situation. This then served as a basis for the future approach that the institute could adopt. In parallel to this project, the institute’s internal structure and in particular strategic alignment within its top management was analysed
  • Strategic alignment workshops were organised to finalise the formulation of the Institute’s strategy.

MINDFOREST'S MISSION

MindForest provided the necessary support and expertise to facilitate and structure the exchanges and finally lead to the definition of a strategic direction for the institution.

MindForest’s main objectives for this mission were to:

Clarify the strategic direction (vision)

that the Institution wishes to adopt.

Align

The different points of view.

Clarify the strategic objectives

that the institution wishes to achieve.

Determine the projects

that best contribute to the objectives formulated upstream.

TOOLS, METHODS & ACTIONS

Workshop facilitation using Design Thinking, Co-development and Collective Intelligence

Prioritisation of different strategic elements using the ERAC matrix

Effort impact matrix

RACI matrix to define roles and responsibilities

Formulation of SMART objectives

THE PROJECT OUTCOME

  • Agreement on the issues that stakeholders will focus on over the next 5 years
  • Identification of different potential obstacles and a focus on the resources at their disposal to achieve these goals 
  • By agreeing on the institute’s strategic direction, based on the feedback gathered from stakeholders and clients
  • By identifying the different potential obstacles and resources available to them to achieve their goals
  • We translated the strategic objectives into SMART objectives
  • We listed all the strategic actions that were in the pipeline in relation to the strategic ambitions
  • We asked each of the participants to select which of these actions they thought were most important to serve the strategic ambitions
  • We reviewed the list of selected actions together and sorted them chronologically
  • We designated leaders for each of the selected strategic actions
  •  
  • We compiled a roadmap placing all strategic actions in a 5-year time line and attributed responsibility for each one to a specific person

THE MAIN SUCCESS FACTORS

CREATING CONFIDENCE AMONG STAKEHOLDERS

• Full sharing of essential information • Transparency in all exchanges • Direct and reactive communication between all parties

PROFESSIONAL USE OF THE APPROACH AND RESPECT OF THE CENTRAL THEME

• After gaining a good understanding of the Institute’s needs, a suitable approach was implemented to guarantee the achievement of the results • Stakeholders respected the defined central theme

AVAILABBILITY OF ALL PEOPLE INVOLVED

• Participation in our activities by all the different people affected • Responsiveness to our communications

OUR MULTIDISCIPLINAIRY TEAM

• Being able to offer a 360° approach adapted to various customer issues: from listening and gathering information to encouraging the emergence of new ideas and solutions. As well as using the analysis and synthesis of complex data to ensure adequate communication throughout the process.

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