ABOUT THE CLIENT
The Chamber of Commerce the supports the creation, development and international expansion of companies in the Grand Duchy of Luxembourg and defends their interests as their official and independent voice. It currently counts 90,000 member companies, representing 75% of total salaried employment and 80% of Luxembourg’s GDP. It brings together all Luxembourg companies, except those belonging to the craft and agricultural sectors. Through its actions, initiatives and positions, the Chamber of Commerce always aims at representing the collective interest of its members. It only takes sectoral interests into account on condition that they are not detrimental to those of all its members.
The Luxembourg Chamber of Commerce publishes its magazine Merkur every two months, with a circulation of 37,000 copies. It reflects the activities and current affairs of all the sectors that make up the country’s economy, featuring in-depth articles written by experts in French or English.
To meet the demand of its readers, who had used a satisfaction survey to express their wish to have access to practical, quantified information, which could be used directly to develop their business or to respond to concerns directly linked to their daily activity, the Chamber of Commerce called upon MindForest to design and create a collection of themed practical guides.
For the past two years, the Merkur magazine has been periodically accompanied by a “practical guide” which, in 24 infographic pages, outlines the situation on a given subject. Six guides have already been published: on the subjects of apprenticeship, teleworking, e-commerce, cybersecurity, internationalisation and e-invoicing. They can be downloaded or ordered online, free of charge, via the Chamber of Commerce website.
MindForest works closely with the editorial team of Merkur magazine to define the framework of each edition and to propose content that blends information and illustration. The biggest challenge is to make complex, sometimes technical or legal, subjects accessible and understandable, by providing the right information, so that companies can get started and then gain a deeper understanding of the subject thanks to the sources and contacts provided in the guide.
MindForest’s main objectives for this mission are to: