New products and opportunities thanks to a Fit 4 Resilience programme
- Key Partners: Who are our allies with whom we conduct business?
- Key Activities: What are our everyday activities with which we earn money?
- Key Resources: Equipment, infrastructure
- Value Propositions: What products/services do we offer to our clients?
- Customer Relationships: How do we get/keep in touch with our clients?
- Channels: How do we communicate with our customers?
- Customer Segments: Which customer segments consume/use our products/services?
- Cost Structure: What are our main costs in relation to resources and performed activities?
- Revenue Streams: How do we earn money?
Another part of the programme is to fill a TOWS matrix, which is all about putting the outcome of a classic SWOT (Strengths, Weaknesses, Opportunities and Threats) into perspective to help the company determine a set of strategies, which are adapted to its respective environment and fueled by thoughts on digitalization and the circular economy.
- SO-strategies: A combination of strengths and opportunities, bringing together the most optimistic and rather aggressive growth strategies.
- ST-strategies combine both strengths and threats and are regarded as diversification strategies; external negative factors are counteracted using internal resources and qualities.
- WO-strategies stands for a rather restrained set of strategies, whereby one rather tries to adapt one’s own weaknesses with regard to the recognised opportunities to achieve a meaningful result.
- WT-strategies describe the most defensive of all strategies, it leaves room to think about worst case scenarios.