Design thinking – just a buzz word or an opportunity for everyone?
Develop a design thinking mindset
Questioning yourself – and doing so several times, as is the case in an iterative process – is difficult. In a sense, you are admitting to yourself that the decisions you made beforehand may not have been the right ones; self-criticism is the order of the day. An iterative approach to problem solving goes hand in hand with getting rid of silo working.
Design thinking follows the philosophy that one should first deal extensively with the problem before finding the appropriate solution. Falling in love with the problem instead of falling in love with the solution is the key to success.
Falling in love with the problem instead of falling in love with the solution is the key to success.
During this phase, the company’s creativity should be encouraged to its full potential.Find out more about how you can foster collective intelligence at your company by (re-)reading our article “Focus sur l’Intelligence Collective”.
Take a step back, adjust, iterate
Roleplay is a popular change management technique to reveal to employees what their colleagues have to deal with on a daily basis. The same technique can also be used in the prototype phase, where the aim is to create a first viable product from a variety of ideas. The roleplay technique mentioned above helps to question assumptions and build on must-have features.
As already mentioned, this is a customer-centric approach; the testing of the products/services in question should therefore take place with the involvement of the end users. Did we hit the bull’s eye with the prototype? Great! We can think about the implementation phase. Are we completely off the mark? We’ll react iteratively and go through the preceding phases of the design thinking approach again to find the source of the error.
What makes this approach so appealing?
In the course of our projects, we have found that the application of DT has made it possible to use disruptive approaches to identify potential solutions, which the customers were able to incorporate quickly into their service portfolio. Above all, it was interesting for the companies concerned to approach a problem in a non-traditional way; the “escape” from every day life definitely had a positive effect on the creativity of the participants.