Den PME Beroder
Take Your Business to the Next Level
Den PME Beroder
THE CHALLENGES
MAIN CHALLENGES & CRITICAL AREAS OF SMEs
1. Defining and Implementing your Strategy
In order to develop an SME, you need to be able to plan ahead – strategic planning does not only apply to large companies.
The following questions arise:
- How can we maintain growth and increase our competitiveness?
- How can we improve the market position of our company?
- How can we adapt our strategy to meet the challenges of (the client) tomorrow?
How can we innovate, inspire and generate greater client loyalty and client choices?
2. Employee Engagement and Retention
Finding and training people with the right skills and mindset is tough and it can be difficult to keep up with new preferences and demands for flexibility and well-being, while remaining profitable and competitive.
- Are you ensuring the right parameters and training sessions for your team?
- How do you innovate, inspire and generate greater employee loyalty?
- How do you lead, support and encourage employees to remain motivated, engaged and to go the extra mile resulting in greater client experience? Also in times of change and uncertainty?
- How do you communicate better within your organisation so everyone feel integrated, informed and respected?
Let us support you in developing and maintaining happy and engaged employees throughout your company today.
3. Dealing with Growth and Cultural Change
Why do SME’s often have difficulty expanding?
To remain competitive and trustworthy SME’s need to embrace both growth and cultural changes.
When SME’s are experiencing growth, they are often not prepared for what this means and also not how to respond to both market share changes as well as inevitable internal changes.
A few questions to ask yourself:
- Are you accepting that the people who brought you to where you are today, are maybe not the right people to lead the company further? This also is relevant for the top-level.
- Have you realised that growth, new talents and work-methods increase the need for a cultural review?
- Are your values still defined and lived, truly integrated in a shared vision?
- Is your internal communication and ways of collaborating up-to-date and adapted to the size of your company today?
- Is your culture corresponding to your company image, vision and what all stakeholders expect?
4. Digitalisation and Cyber security
Are you lost in digitalisation?
The digital transformation is of critical importance to SME’s in order to remain competitive.
Even the most traditional industries need to move towards digital support systems, such as CRM systems, responsive websites with chatbots or more complete internal work-systems.
- Do you have a clear digital vision and strategy?
- Do you understand why and where a digital transformation is important for your company?
- Do your employees have the right skill-set to support digital work methods?
- Does your culture and internal work processes support a digital transformation?
Are you cyber-safe?
While digitalisation opens doors and makes workflows quicker and easier, smaller firms often neglect the questions of information- and cybersecurity, especially the importance of both technical protection and awareness campaigns and training is often underestimated:
- Do you have a clear strategy for your cyber security?
- Do you have both your technical and human measures in place?
- Are your stakeholders aware of and trained best practices for a cyber-safe environment?
Go digital with the right approach to improve your competitiveness of tomorrow
5. Process Optimisation
All too often, if work processes are at all in place and documented within a company, they are far more complex and time-consuming. Sometimes a true hindering to remaining efficient, client-oriented and competitive.
- Are you drowning in procedures and processes?
- Do you lack clarity in your work-flow?
- Are you ready to implement straightforward workflows to gain time and save money?
Let us help you assess, optimise and illustrate your procedures and processes.
6. Developing a Client Culture
Not all SME’s are aware of the importance of client relationships to the way their companies work. This affects heads of companies, sales staff, marketing specialists, receptionists and even administrative back-office employees.
Too many employees do not appreciate the added value of their work for the company’s clients.
The following questions arise:
- How can you convince every employee of the need to put the client at the centre of all their daily tasks?
- How can you introduce the same definition of the concept of customer satisfaction through-out your company?
- How can you create a common understanding of the term “client” among your operational and sales staff?
- How can you make every member of staff aware of the importance of their role in creating customer satisfaction?
TYPES OF SUPPORT
TAILOR-MADE SUPPORT FOR PLANNED DEVELOPMENT
In order to tackle the many challenges facing an SME, the MindForest team groups together many competencies, which will enable an SME to:
- Benefit from the expertise of a team of experts, who provide support and advice on how to make their company expand and in the definition and implementation of future strategy.
- Acquire the necessary tools and competences to develop leadership skills and simultaneously to accompany corporate growth and comply with organisational needs.
- Obtain the necessary tools and competencies to develop managerial skills in their company, to suggest training sessions, to gain access to high-level competencies, as well as to new working methods (such as Design Thinking, U theory etc.).
- Gain the necessary expertise to manage their company on the basis of competence management whilst taking key competencies, knowledge transfer and professional development into account.
- Benefit from the necessary tools and methods to promote a client culture with-in the company (by generating overall employee awareness and a common understanding of the concept).
- Benefit from the necessary advice and guidance to create a quality culture with-in the company (without any constraints on the company and on the basis of the potential ROI).
To find out more about MindForest’s products and services, please contact us.
