Articles

Culture – Collaborators – Clients – the 3 C’s that Spell Company

Everyone is currently talking about digital transformation, as this is indeed the next logical step forward, but one should not forget that every lasting construction needs good foundations without which it will not withstand storms or any other unexpected events. Taken in a corporate context, this means building on the existing structure, on the lessons learned, on the effectiveness of your teams and their past achievements in order to cocreate the next steps. In doing so, some elements will be retained, some transformed, others replaced following analysis of needs in comparison with the current situation and expected future challenges, then it will be possible to start to define where the journey is leading. At the outset it will be difficult to maintain an overview of all the different elements, but this is where an existing strong corporate culture can make a vital contribution, particularly if teams are used to being innovative and adaptable. As with any change project, by explaining the why, teams will be inspired to strive for solutions to ensure the long-term sustainable future of the company and therefore their jobs.