Posts

The 5 roles of internal communication in a change management context

Role n°1 of Internal Communication: not to make the project fail – Still too many of our clients contact us just a few weeks before the launch of a project that will structure their company. This is the nature of this type of project, which is so demanding and multifaceted: often the technical side takes precedence over the human side. Let’s do something to change McKinsey’s figure, which estimates a 70% failure rate for company transformation objectives. And internal communication is a success factor that must be used to this end.

How to communicate the need for Change and boost your Change project

It is a truism to say that the rule for organisations is to change continuously. It is also well known that resistance to change is regularly observed, causing most change efforts to fail. Even when the need for change is apparently straightforward, people may resist for various reasons. Therefore, this article will highlight aspects that can help change leaders to effectively communicate the need for change and mobilise their employees to make change happen.

Digital Badges: why they are important for engagement?

Originally badges were a heraldic symbol worn by knights to denote the completion of a pilgrimage or as a mark of political allegiance. The badge has long been associated with displays of rank and achievement and, more recently, with advertising, branding and visual identification. A Digital Badge serves both as recognition of learning or achievement and digital proof of that accomplishment.

[23/09/20] Webinar BrainBreakfast : Libérez du temps de cerveau avec la communication visuelle !

MindForest est heureux de vous inviter à son BrainBreakfast virtuel « Libérez du temps de cerveau avec la communication visuelle ! » qui aura lieu le mercredi 23 septembre 2020 de 9h00 à 10h00 en ligne !

Communication interne et personnelle : passez au 100 % remote working !

Nous sommes passés de manière assez abrupte d’une idée du travail à distance à la pratique quotidienne. La communication digitale ne repose pas sur les codes traditionnels et ne requièrent pas les mêmes ressorts. L’enjeu est de taille : il s’agit de préserver la culture d’entreprise tout en la faisant évoluer. Nous verrons dans cet article en quoi la communication digitale est spécifique, comment l’adapter au contexte du travail à distance pour l’ensemble des équipes ainsi que les comportements à adopter pour exceller dans sa manière de communiquer virtuellement.

[22/04/20] Webinar BrainBreakfast : Communication interne et personnelle : Passez au 100% remote working !

MindForest est heureux de vous inviter à son BrainBreakfast virtuel « Communication interne et personnelle : Passez au 100% remote working ! », qui aura lieu le jeudi 22 avril 2020 de 9h00 à 10h00 en ligne !

La Digitalisation : Bien plus qu’une question informatique, une question de culture