The 5 roles of internal communication in a change management context
Role n°1 of Internal Communication: not to make the project fail – Still too many of our clients contact us just a few weeks before the launch of a project that will structure their company. This is the nature of this type of project, which is so demanding and multifaceted: often the technical side takes precedence over the human side. Let’s do something to change McKinsey’s figure, which estimates a 70% failure rate for company transformation objectives. And internal communication is a success factor that must be used to this end.