How can you keep your CSR strategy ongoing? At MindForest, we worked on our strategy and rollout for many months before applying for initial certification, but today we are happy to benefit from a solid and organised approach, that we want to share! In this article we answer the question above and tackle key topics such as finding your “why”, celebrating success, making small steps with great impact, or the challenge of remote working, by telling a little bit more on what is happening inside MindForest.
Nowadays everyone is familiar with the concept of a CSR strategy, but in the same way everyone has their own interpretation of what exactly this entails. Of course, much depends on the context, a private citizen will perhaps be more interested in supporting a local shop selling unpacked goods, whereas an employee may look towards the cost-saving potential of reducing energy consumption. Both aspects are completely aligned to a CSR strategy, which underlines the need to take a step back and appraise what is appropriate to your context.
During any normal period, it is vitally important to ensure that the team works well together. This does not mean that everyone has to be best buddies. But team spirit needs to be preserved through informal contacts, social interaction and small gestures with a great personal effect such as “Secret Santa”. Let’s go through the way to achieve great things by creating a sense of belonging.
Let’s highlight how CSR can play a crucial role in safeguarding the longterm wellbeing of employees and thus in guaranteeing their contribution to the overall success of their companies.
Uncertainty can wreck havoc in any change situation, because people like to know “where they are at”. The more unanswered questions there are, the more tense the situation becomes. This is when CSR comes into play.
No one likes change, but we cannot survive without it! By adapting our CSR strategy to meet today’s challenges, we hope to create a lasting impression on our team and really enhance their sense of belonging and identification. Let’s take you through our process to a “remote CSR strategy”.
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