Rôle n°1 de la Communication interne : ne pas faire échouer le projet – Encore trop nombreux sont nos clients qui nous contactent quelques semaines à peine avant le lancement d’un projet structurant pour leur entreprise. C’est le propre de ce type de projet, tellement prenant et multifacettes : souvent le côté technique l’emporte sur le côté humain. Faisons-en sorte d’infléchir le chiffre de McKinsey qui estime un taux d’échec de 70% des objectifs de transformation des entreprises. Et la communication interne est un facteur de succès qu’il est indispensable d’actionner dans ce but.
It is a truism to say that the rule for organisations is to change continuously. It is also well known that resistance to change is regularly observed, causing most change efforts to fail. Even when the need for change is apparently straightforward, people may resist for various reasons. Therefore, this article will highlight aspects that can help change leaders to effectively communicate the need for change and mobilise their employees to make change happen.
Avez-vous l’impression que les valeurs affichées par votre société ne résonnent pas avec sa réalité stratégique et/ou opérationnelle ? Ces valeurs sont-elles définies ? Vous arrive-t-il de vous demander pourquoi votre organisation devrait consacrer des ressources à identifier des valeurs ? Nous vous invitons dans cet article à la réflexion, que vos valeurs d’entreprise soient déjà définies ou non, et vous proposerons en fin d’article un petit exercice pour évaluer votre situation actuelle, trouver de nouvelles sources d’inspiration et, pourquoi pas, améliorer vos acquis.
MindForest is delighted to invite you to its virtual BrainBreakfast “Remote Working: Quid the Impact on Hyperconnectivity?”, which will take place on 9th December 2020 from 9:00 to 10:00 online !
Everything has its worth. Especially something rare. This particularly applies to the amount of time dedicated to information. We all appreciate that one of the biggest challenges in change management is to ensure everyone understands what is at stake, why the project has been launched and how it will be rolled out. How can we make this change come to life in those brief 12 minutes of attention span * which your teams can attribute to your organisation? You have one ace in your hand: visual communication.
Several months ago, when companies were thrust into lockdown at relatively short notice there was just enough time to get equipment sorted. Then the next important challenge to tackle was to ensure that everyone had access to some form of central data base, once these considerations had been taken into account, everyone concentrated on “getting the job done”. As no one knew how long this would continue for, there did not seem to be any need to start (re)defining communication strategies. As a result, many companies experienced the rise of usage of a multitude of communication channels both internally and externally. At internal level, staff resorted to methods they already knew, for example by creating WhatsApp groups, Slack channels or even in some cases Facebook groups. They needed to find a quick, efficient way of keeping in touch with colleagues. At an external level, some companies were sufficiently agile to be able to adapt to virtual methods, quickly setting up webinars to stay in touch with their client base and publishing online newsletters to share expertise and maintain interest in their products and services. Others were not able to follow suit, as their staff or internal structures were quite simply not able to adapt so quickly – and anyway “it would only be temporary…. soon everything will be back to normal”…. Several months later, most of us are still not able to attribute a clear definition to what is “normal”, but we have all come to appreciate that it definitely is not the same as it used to be. There is much talk about the “new normal” and this needs to be taken into account with respect to communication, just as is the case for personnel questions and company strategy.
MindForest est heureux de vous inviter à son BrainBreakfast virtuel « Libérez du temps de cerveau avec la communication visuelle ! » qui aura lieu le mercredi 23 septembre 2020 de 9h00 à 10h00 en ligne !
Sometimes the effects of an occurrence are not immediately visible, this does not necessarily make them less important, it just means you need to take time to understand what is happening. Here is an example: on the Galapagos Islands a variety of turtle lays its eggs in the sand, it has done so for thousands of years. Every year hundreds of little turtles hatch and run down to the sea. This is still the case, at face value nothing has changed, until you learn that the temperature of the sand defines how many male and female turtles hatch. Thanks to global warming, this fine balance has been disturbed and now many more females hatch than males – so although you cannot immediately see this difference it is nevertheless there and will have a huge impact on the long-term future of this variety of turtle.
This may also be the case in a workplace context. The recent crisis has sown an environment of fear; fear of the invisible, fear of the unknown, fear of what is to come.
Pedro, could you briefly introduce yourself?
I am the founder of Verbalius Sàrl, a company dedicated to executive coaching in public speaking, debating and public relations skills. As a tireless connector, I’ve been involved at board level in the International Junior Chamber and Indian Business Chamber Luxembourg and I’m currently a board member of the International School of Luxembourg and a mentor with the Incubator of the University of Luxembourg. After a career spanning two decades in banking and with 25 years experience in public speaking, I’ve made it my mission to help people to become successful public speakers.
In collaboration with Pedro Castilho from Verbalius, MindForest is delighted to invite you to its virtual BrainBreakfast “Presenting Online? engage Your Audience!” which will take place on 10th June 2020 from 9:00 to 10:00 online.
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